# Brand Assets

## H4SHFund Taglines

* Avalanche's Memecoin Printer
* Memecoin printer go bbrrr
* Don't let your memes be dreams

## H4SHFund Logos

The H4SHFund logo is consistent with the $H4SH token logo, comprising the "H/#" iconography, the logo should be simplistic and semi-bolded. 

<div><figure><img src="/files/eR5Y61PHf6nmy99UK2lf" alt=""><figcaption><p>Dark Logo- PNG</p></figcaption></figure> <figure><img src="/files/xeAlasDVE8146cki6v1x" alt=""><figcaption><p>Light Logo- PNG</p></figcaption></figure></div>

<div><figure><img src="/files/yD2wYJMWpulLvzzMRo1l" alt=""><figcaption><p>Dark Logo- SVG</p></figcaption></figure> <figure><img src="/files/2p6OytYLCZBLEDa66cSc" alt=""><figcaption><p>Light Logo- SVG</p></figcaption></figure></div>

## H4SHFund Typeface

The logo typeface is created using the "Inter" font with the text in bold characters. Notably the letters "H4SHF" should always be capitalized, whereas "und" is lowercase.&#x20;

<div><figure><img src="/files/O2LSWV0NFmGXj11ZuA0z" alt=""><figcaption><p>Dark Typeface- PNG</p></figcaption></figure> <figure><img src="/files/Jrm82ExA5BFuzc8ruO79" alt=""><figcaption><p>Light Typeface- PNG</p></figcaption></figure></div>

<div><figure><img src="/files/sHipsawu7kIDKjY38uVG" alt=""><figcaption><p>Dark Typface- SVG</p></figcaption></figure> <figure><img src="/files/7WEdVdh6OloXCC65g1W5" alt=""><figcaption><p>Light Typeface- SVG</p></figcaption></figure></div>

## H4SHFund Colour Palette&#x20;

| Colour | HEX     |
| ------ | ------- |
| White  | #ffffff |
| Black  | #000000 |
| Blue   | #38B6ff |

## H4SHFund Iconography

Codification helps improve brand awareness and salience, helping to keep it top of mind. H4SHFund iconography features its unique icons, typeface, colour pallete, and emojis. In addition to this H4SHFund using codification with binary text in brand communications. The "H4SHFund printer" is also used as a graphical representation of "Avalanche's Memecoin Printer"

## Emojis

Similarly to the mascot, H4SHFund's emojis are essential in the codification of the brand and ensuring congruity is important in emoji usage.&#x20;

H4SHFund's primary emojis: [🖨️](https://emojipedia.org/printer)


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